Digital Marketing has taken over traditional marketing in the recent years. Internet penetration has increased drastically even in the rural areas across the more with more than 4.5 Billion people now having the access to the service while 3.8 Billion people are using Social media. With these stats, we are all set to grow exponentially in the years to come and marketing is changing every minute. 67% of the mobile users in the world now have access to all these services.
An average user spends more than 3 hours on the internet consuming content from different mediums. During those 3 hours, the user is influenced by the visuals, texts, and graphics presented by different businesses which in turn drives the user intent to purchase.
These numbers speak for themselves and present a huge opportunity for business growth. As more and more people get comfortable using the internet, the consumption of digital content would increase and the brands with a good digital strategy would come out as a winner.
Now the question has changed from “Why digital marketing is important for our business?” to “how can a business use digital marketing to maximize its revenues!”.